The Most Important Statistics for Mobile Web Design & Search Engine Marketing.

Mobile StatisticsMobile device use has escalated exponentially and with the technology that smartphones offer, accessing the internet from mobile devices started to take over desktop computers. Due to this growth in mobile traffic, business owners and web design companies have been making sure websites are now focused on being mobile friendly.

Not only this; but local search and mobile browsing have fused to re-orientate how consumers are dealing with local businesses and their traditional purchasing behaviors. Below are the top web design statistics that demonstrate this shift in behavior:

  1. In the United States, 25% of internet users only access the internet on a mobile device. (http://blog.hubspot.com/marketing/responsive-design-list) (http://www.slideshare.net/kleinerperkins/internet-trends-2014-05-28-14-pdf)
  2. By 2015 Mobile local searches will eclipse local searches from a desktop computer. (http://blog.biakelsey.com/index.php/2012/04/20/when-will-mobile-local-searches-eclipse-desktop/ )
  3. In 2014 Google dominated with  68.75% of all global search traffic. Chinese search giant Baidu came in second with 18.03% of global search traffic. http://www.digitaltrends.com/web/google-baidu-are-the-worlds-most-popular-search-engines/
  4. 50% of Mobile searches are in the hope of finding a local result and 61% of those mobile searches result in a purchase. (http://searchenginewatch.com/sew/study/2305421/315-businesses-boost-rankings-by-optimizing-their-google-local-pages-study)
  5. Generation Y are a highly saturated smartphone market with 72% of those born between 1972 and the late 1990 owning a smartphone. (http://www.princetonone.com/news/PrincetonOne%20White%20Paper2.pdf)
  6. 75% of mobile searches result in a follow on enquiry or action. http://www.marketingtechnews.net/news/2013/mar/21/55-mobile-search-conversions-happen-within-one-hour/
  7. Conversions on mobiles are highly reliant on time, with 55% of conversions occurring within an hour. (http://www.marketingtechnews.net/news/2013/mar/21/55-mobile-search-conversions-happen-within-one-hour/ )
  8. Google and Nielsen’s study also reported that 45% of all mobile searches are goal orientated and conducted to help make purchasing decisions. (http://www.marketingtechnews.net/news/2013/mar/21/55-mobile-search-conversions-happen-within-one-hour/ )
  9. 50% of mobile users visit a store within a day after conducting a local search.
    ( http://www.business2community.com/online-marketing/12-stats-local-search-mobile-search-2014-01028690#KmUwGfj2OkP8sdbr.99 )
  10. 68% of consumers on smartphones used the get directions or call button on a smartphone local listing.
    ( http://www.business2community.com/online-marketing/12-stats-local-search-mobile-search-2014-01028690#KmUwGfj2OkP8sdbr.99 )
  11. If a user has a positive experience with your mobile website, they are 67% more likely to buy a product or use a service. (http://blog.hubspot.com/marketing/responsive-design-list )
  12. Search engine optimization has a 14.6% close rate, as compared to the 1.7% close rate you’ll get from outbound marketing.(http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/)
  13. The internet is a global marketplace and there are 3 billion people online (http://www.internetlivestats.com/internet-users/)